The Creative Brief is a document used to keep track of multimedia deliverables for each course. Instructors and multimedia developers can work with this document directly to more easily and efficiently communicate information specific to multimedia for their course, giving a complete picture of media assets that the Multimedia Team is assisting with, outlining exactly what needs to be done and when. This document also helps us better estimate overall time needed for the course media.
Who Uses the Creative Brief?
Instructors and Multimedia Developers primarily will be the ones providing the information in this document. IDCs and Development Team members will also be able to access and contribute as needed.
Benefits of the Creative Brief
make communication surrounding multimedia easier for all parties involved
a complete list of media deliverables in one location
accessible by any team in the course design-build process
allows course teams to have a succinct record of expectations
quickly see and agree on aspects of media deliverables and timelines
For example, the titles and locations of videos in courses frequently cause confusion for course design teams. We will use this document to list out all video titles, agreeing to the number of videos and the topics covered. The list format allows everyone on the team to quickly reference the Panopto Links of each video and the agreed-upon video title. If there are many videos, this list allows us to quickly decipher the locations of each asset within the course, ensuring we don’t duplicate content and reducing mistakes and extra work.
How the Creative Brief Relates to the Blueprint
The Creative Brief allows the Multimedia Team to focus their time and attention on the specific aspects of the course for which they are responsible, the media asset development. Once the IDC and faculty of a course decide on where each media asset will live in Canvas and communicates that information to the multimedia developer (MMD), the MMD can then add video links to the Blueprint if the IDC wishes, however we often have Panopto links for videos ready before a course location for the video assets are decided on by the faculty and MMD, so this allows MMDs to communicate that information when it is available.
Creative Brief Example
The following Creative Brief was used by Arlie Sommer and Hans Aagard to track multimedia assets for a Philosophy Course. Please refer to this document to see a Creative Brief in action.
https://docs.google.com/document/d/1AsZjiPRAMgtIeBEb9QXVjwvEAaR3QUReJRcabGQFUy0/edit?usp=sharing
Creative Brief Template
https://docs.google.com/document/d/1I74-jJdaakfZZJ1EsN-zqIvpAaD2LDViVnv80SdVrS0/edit?usp=sharing
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