Creative Brief

A Creative Brief is used by Multimedia Developers (MMD) to keep track of multimedia deliverables they are working on for a course. This allows project team members to more easily and efficiently communicate the what, where, and when multimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.

As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.

Blueprint / Creative Brief Template

Working in the Creative Brief

IDC, MMD and Instructor must meet early in the development process (week 4 or sooner) to clarify expectations, explain Media capabilities, and establish multimedia deliverables for the course.

Media Team Notes

MMDs update this section with meeting notes or info pertinent to building media for the course (e.g. meeting dates and notes, discussions, planned absences, etc).

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Example Media Team Notes

Media Milestones

MMDs update/review this section with the Instructor and IDC in their media meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur from week to week.

See CDD Timeline or CDD Google Calendar for milestone reference dates.

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Example Media Milestones

Media Deliverables

This section is used by MMD to document an itemized list of media deliverables to be worked on for a course. Only one deliverable per row. Items are not to be added without MMD approval.

Media Type

Select type of media for each deliverable from the dropdown list:

• Animation

• Audio

• Graphic Design

• Interactive

• Illustration

• Photography

• Video

Time Est. (hrs)

Estimated time in hours to complete each deliverable. This is a rough estimate to help gauge the total time expected to complete all media deliverables for the project. Not all media deliverables may be achievable within the allotted dev hours for the project. See Project Types & Priorities

Link From Instructor

Attach any link(s) to content provided by the instructor to content used for building media deliverables

MMD Notes

Notes captured from start to finish that document what is needed for completion of media deliverables

Course Location

The exact location where the deliverable is to be added to the course

Asset Title

The proper title of the deliverable to be used in the course

Final Link

Link to deliverable to be used in the course

Link Added to BP

A checked box indicates that Final Link of deliverable has been added to the appropriate location in Blueprint by IDC

Media Status

Media status for each deliverable will be updated using the following as work progresses

To Do deliverable to be worked on
In Progress content provided by instructor and deliverable production in progress
Review shared with faculty/IDC for review and awaiting feedback
DONE reviewed and approved by faculty for use in the course
CanceLled production of deliverable cancelled

Steps:

1. Media Deliverables added (week 4 or sooner) To Do

   1. MMDs add media deliverables agreed upon with the instructor in the scoping meeting

   2. All deliverables should include a proper title, any original content links from the instructor, a course location, and notes that help with the creation of the deliverable

   3. Once deliverable items have been established, faculty can update titles, original content links, locations, or notes as requested by MMD

2. Media Asset In Production In Progress

   1. Once content is delivered by the instructor, MMD gets to work on creating the final asset

   2. Notes will be updated along the way documenting progress on each deliverable

3. Media Asset Reviewed Review

   1. MMD will add ‘Final Link’ for deliverable and tag IDC and Instructor with item ‘ready for review’

   2. IDC adds the ‘Final Link’ to the proper Blueprint location and checks ‘Link Added to BP’ box for item

   3. If marked after CDD cycle:

      1. Master courses: MMD is responsible for building items in the course

      2. Faculty and Program courses: Faculty or MMD is responsible for building in the course

4. Media Asset Finished DONE

   1. Once deliverables are officially reviewed and approved by faculty, Media Status is updated to DONE

5. Media Asset Canceled Canceled

   1. Media deliverables still awaiting content from instructors by week 12 should be Cancelled by MMD

   2. Faculty is responsible for creating and building items in course