The Creative Brief is a document used to keep track of multimedia deliverables for each course. Instructors and multimedia developers (MMDs) can work with this document directly to more easily and efficiently communicate information specific to multimedia for courses, defining the what, where, and when on any items MMDs are helping with. This document also helps estimate MMD hours needed and will be useful for future updates or support is also a useful reference for future requests.
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Who Uses the Creative Brief?
Instructors, IDCs, and MMDs primarily and instructors will be the ones providing the information in this document. Other Development Team members will also be able to access and contribute as needed.
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Much like Blueprint documents, a Creative Brief document should will be used for every course to manage media-specific content. Any information received outside of this doc relevant to course media will be added to the Creative Brief by MMD for reference. As of February 2022, Creative Briefs will be are kept alongside Blueprints under CDD projects > Program > Course for every CDD project needing multimedia content for a course. A link to each course Creative Brief will be found at the top of the Course Blueprint.
As media assets are developed by MMDs, reviewed, and given final approval by the instructor, MMDs will update Blueprint with final links ready for course buildMMDs will tag items within the Creative Brief just like a course Blueprint when additional information or action is needed from instructors on multimedia for the course.