This article goes over understanding the Creative Brief and why it’s used. To learn some tips and tricks on how to use it, please visit our Working in the Creative Brief article.
The Creative Brief is integrated into the bottom of Course Blueprints and is used A Creative Brief is used by Multimedia Developers (MMD) to keep track of any multimedia deliverables utilizing an eCampus Center Multimedia Developer. The Creative Brief they are working on for a course. This allows project team members to more easily and efficiently communicate information specific to multimedia for courses, defining the what, where, and when . It is also a useful reference for future requests.Template Blueprint with Creative Briefmultimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.
As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.
Blueprint Template
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Example Blueprint with Creative Brief
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Working in the Creative Brief
IDC, MMD and
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The Creative Brief is integrated into the Blueprint and provides a specific place for all parties to be able to view and keep track of all the media content the MMD’s are working on for that course. Any information received outside of this doc relevant to course media will be added to the Creative Brief by MMD for reference. As of July 2022, Creative Briefs are integrated directly into each Blueprint, making it easy to locate and quickly start adding content/links. This will also save time from having to create a new Creative Brief for each course.
MMDs will tag items within the Creative Brief just like a course Blueprint when additional information or action is needed from instructors on multimedia for the course.
Benefits of the Creative Brief in the Blueprint
Easier communication and search functionality
Succinct record of expectations
One location for all Multimedia Team deliverables
Answers to questions like:
What should the title of videos be and where do they belong in the course?
Where are the final links to this course and are they ready for the course?
What is/did the Multimedia Team work on for this course?
Who Uses the Creative Brief?
MMDs primarily and instructors will be the ones providing information in this section. Other Development Team members will also be able to access and contribute as needed.
Working in the Creative Brief?
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Instructor must first meet early in the development process (week 3 or sooner) to clarify expectations, explain what is possible, and establish multimedia deliverables for the course.
IDCs should invite MMD to this meeting. Assigned MMDs can be found under the ‘Task Info’ tab of Quickbase projects. If no one is assigned you can reference https://docs.google.com/spreadsheets/d/1TZ__q6umnEjGrCvd0QeJ_zLOBsc5PWtThxzFhYbvATY/edit#gid=1073895531 or email ecampusvideo@boisestate.edu to establish one.
Sections of the Creative Brief
Media Team Notes
MMDs update this section with meeting notes or emailed info pertinent to building media for the course (e.g. dates, discussions, planned absences, items received, etc).
Media Milestones
MMDs update this section with the Instructor and IDC in their first meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur.
See https://docs.google.com/spreadsheets/d/18_AweHKqERtDQD6nH9kULIaJ5_kKgPSbYycQKJGNvbU/edit#gid=1859112716 or CDD Google Calendar for important cycle dates.
Media Deliverables
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Only media items requiring MMD help should be added to the Creative Brief |
MMD will meet with the IDC and Instructor early in the development process to clarify expectations and define multimedia deliverables needing help and MMD will add those to the Creative Brief along with meeting notes, and deadlines. For more steps and tips on using the Creative Brief, please visit our article Working in the Creative Brief MMDs add any deliverables agreed upon with Instructor. All deliverables should include a proper Title, Any Media Links From Instructors, Course Location, and Notes that will help define what the deliverable is to include. Once deliverable items have been established and with the discretion of MMD, faculty can update deliverable titles, original content links, location, or notes. Instructors should tag items when updates are made or action is required mentioning the assigned MMD and/or ecampusvideo and MMDs will do the same.
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MMD will add a Final Media Link for each deliverable and tag project team members when ready for build and/or review. There may be cases when links can be created and built in the course prior to being finalized with Instructor. The Asset Finalized box will be checked when deliverables are officially completed by MMD.
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Blueprint Tips and Tricks
Use Google Docs outline and linking features when working on media content in the Blueprint. This will make life easier for you and your project team.
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