This article goes over Understanding the Creative Brief and why it’s used. To learn some tips and trick on how to use it, please visit our Working in the Creative Brief article.
The Creative Brief is integrated into the bottom of Course Blueprints and is used A Creative Brief is used by Multimedia Developers (MMD) to keep track of any multimedia deliverables utilizing an eCampus Center Multimedia Developer. The Creative Brief they are working on for a course. This allows project team members to more easily and efficiently communicate information specific to multimedia for courses, defining the what, where, and when . It is also a useful reference for future requests.Template Blueprint with Creative Briefmultimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.
As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.
Blueprint / Creative Brief Template
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Example Blueprint with Creative Brief
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Creative Brief and the Blueprint
The Creative Brief is integrated into the Blueprint and provides a specific place for all parties to be able to view and keep track of all the media content the MMD’s are working on for that course. Any information received outside of this doc relevant to course media will be added to the Creative Brief by MMD for reference. As of July 2022, Creative Briefs are integrated directly into each Blueprint, making it easy to locate and quickly start adding content/links. This will also save time from having to create a new Creative Brief for each course.
MMDs will tag items within the Creative Brief just like a course Blueprint when additional information or action is needed from instructors on multimedia for the course.
Benefits of the Creative Brief in the Blueprint
Easier communication and search functionality
Succinct record of expectations
One location for all Multimedia Team deliverables
Answers to questions like:
What should the title of videos be and where do they belong in the course?
Where are the final links to this course and are they ready for the course?
What is/did the Multimedia Team work on for this course?
Who Uses the Creative Brief?
MMDs primarily and instructors will be the ones providing information in this section. Other Development Team members will also be able to access and contribute as needed.
Working in the Creative Brief?
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Only media items requiring MMD help should be added to Creative Brief |
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Working in the Creative Brief
IDC, MMD and Instructor must meet early in the development process (week 4 or sooner) to clarify expectations, explain Media capabilities, and establish multimedia deliverables for the course.
IDCs should invite assigned MMD to this meeting. Assigned MMDs can be found under the ‘Task Info’ tab of Quickbase projects. If no one is assigned you can reference https://docs.google.com/spreadsheets/d/1TZ__q6umnEjGrCvd0QeJ_zLOBsc5PWtThxzFhYbvATY/edit#gid=1073895531 or email ecampusvideo@boisestate.edu to establish one.
Media Team Notes
MMDs update this section with meeting notes or info pertinent to building media for the course (e.g. meeting dates and notes, discussions, planned absences, etc).
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Media Milestones
MMDs update/review this section with the Instructor and IDC in their media meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur from week to week.
See CDD Timeline or CDD Google Calendar for milestone reference dates.
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Media Deliverables
This section is used by MMD to document an itemized list of media deliverables to be worked on for a course. Only one deliverable per row. Items are not to be added without MMD approval.
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Media Type
Select type of media for each deliverable from the dropdown list:
Animation
Audio
Graphic Design
Interactive
Illustration
Photography
Video
Time Est. (hrs)
Estimated time in hours to complete each deliverable. This is a rough estimate to help gauge the total time expected to complete all media deliverables for the project. Not all media deliverables may be achievable within the allotted dev hours for the project. See Project Types & Priorities
Link From Instructor
Attach any link(s) to content provided by the instructor to content used for building media deliverables
MMD Notes
Notes captured from start to finish that document what is needed for completion of media deliverables
Course Location
The exact location where the deliverable is to be added to the course
Asset Title
The proper title of the deliverable to be used in the course
Final Link
Link to deliverable to be used in the course
Link Added to BP
A checked box indicates that Final Link of deliverable has been added to the appropriate location in Blueprint by IDC
Media Status
Media status for each deliverable will be updated using the following as work progresses
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Steps:
Media Deliverables added (week 4 or sooner)
Status colour Blue title To Do MMDs add media deliverables agreed upon with the instructor in the scoping meeting
All deliverables should include a proper title, any original content links from the instructor, a course location, and notes that help with the creation of the deliverable
Once deliverable items have been established, faculty can update titles, original content links, locations, or notes as requested by MMD
Media Asset In Production
Status colour Yellow title In Progress Once content is delivered by the instructor, MMD gets to work on creating the final asset
Notes will be updated along the way documenting progress on each deliverable
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Media deliverables still awaiting content from instructors by week 12 should be
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Media Asset Reviewed
Status colour Red title Review MMD will add ‘Final Link’ for deliverable and tag IDC and Instructor with item ‘ready for review’
IDC adds the ‘Final Link’ to the proper Blueprint location and checks ‘Link Added to BP’ box for item
If marked after CDD cycle:
Master courses: MMD is responsible for building items in the course
Faculty and Program courses: Faculty or MMD is responsible for building in the course
Media Asset Finished
Status colour Green title DONE Once deliverables are officially reviewed and approved by faculty, Media Status is updated to
Status colour Green title DONE
Media Asset Canceled
Status title Canceled Media deliverables still awaiting content from instructors by week 12 should be
by MMDStatus title Cancelled Faculty is responsible for creating and building items in course