Content Comparison

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Let’s add some blue guide lines to help. See anything now?

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• Notice how we’ve created a way to more easily see equal spacing Using guide lines helps define equal spacing, sizing and alignment of objects

• Let’s compare the Boise State logo in both banners

  • You can see the logo on bottom is larger

  • Both logos should fit within the boxes created which provides equal spacing , providing equal size and space on all 4 sides

• Now let’s look at the left boxes

  • Since ‘ART 100’ contains more characters than ‘ODP’ its okay that for their widths to differ, since we want

    • font size for

    those to

    • these should stay the same

  • The line belowtitle, ‘INTRODUCTION TO ART’ ART,’ is only 3 words and therefore 1 line and the

    • adjusting font size

    may need to be adjusted

    • to span the width of the orange box

    which

    • , gives us a

    uniform

    • properly aligned text block

    , that’s centered

  • The ODP banner uses 2 lines for the title, so ‘ODP’ banner title is 6 words and therefore 2 lines

    • adjusting font size to span the width of the orange box, gives us a properly aligned text block

    • even spacing between ‘ODP’, the orange line, ‘ONLINE DEGREE PATHWAY’, and ‘PROGRAM RESOURCE SITE’ provides balance to the text block

    • the use of Bold for ‘ODP’ and ‘PROGRAM RESOURCE SITE’ helps tie these 2 elements together while ‘ONLINE DEGREE PATHWAY’ uses a lighter treatment to understate the fact that this is what ODP stands for—like using parentheses without having to use them

    • since the title is 2 lines it makes sense that text block would be slightly taller

By using rulers and guides in your designs, you’ll end up with more professional looking graphics!

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