Understanding the Creative Brief

This article goes over the Creative Brief and why it’s used. To learn some tips and trick on how to use it, please visit our Working in the Creative Brief article.

The Creative Brief is integrated into the bottom of Course Blueprints and is used to keep track of any multimedia deliverables utilizing an eCampus Center Multimedia Developer. The Creative Brief allows project team members to more easily and efficiently communicate information specific to multimedia for courses, defining the what, where, and when. It is also a useful reference for future requests.

Template Blueprint with Creative Brief

Example Blueprint with Creative Brief

Creative Brief and the Blueprint

The Creative Brief is integrated into the Blueprint and provides a specific place for all parties to be able to view and keep track of all the media content the MMD’s are working on for that course. Any information received outside of this doc relevant to course media will be added to the Creative Brief by MMD for reference. As of July 2022, Creative Briefs are integrated directly into each Blueprint, making it easy to locate and quickly start adding content/links. This will also save time from having to create a new Creative Brief for each course.

MMDs will tag items within the Creative Brief just like a course Blueprint when additional information or action is needed from instructors on multimedia for the course.

Benefits of the Creative Brief in the Blueprint

• Easier communication and search functionality

• Succinct record of expectations

• One location for all Multimedia Team deliverables

• Answers to questions like:

  • What should the title of videos be and where do they belong in the course?

  • Where are the final links to this course and are they ready for the course?

  • What is/did the Multimedia Team work on for this course?

Who Uses the Creative Brief?

MMDs primarily and instructors will be the ones providing information in this section. Other Development Team members will also be able to access and contribute as needed.

Working in the Creative Brief?

MMD will meet with the IDC and Instructor early in the development process to clarify expectations and define multimedia deliverables needing help and MMD will add those to the Creative Brief along with meeting notes, and deadlines. For more steps and tips on using the Creative Brief, please visit our article Working in the Creative Brief