A Creative Brief is used by Multimedia Developers (MMD) to keep track of multimedia deliverables they are working on for a course. This allows project team members to more easily and efficiently communicate the what, where, and when multimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.
As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.
Blueprint Template
Example Creative Brief
Working in the Creative Brief
IDC, MMD and Instructor must first meet early in the development process (week 3 or sooner) to clarify expectations, explain what is possible, and establish multimedia deliverables for the course.
IDCs should invite MMD to this meeting. Assigned MMDs can be found under the ‘Task Info’ tab of Quickbase projects. If no one is assigned you can reference https://docs.google.com/spreadsheets/d/1TZ__q6umnEjGrCvd0QeJ_zLOBsc5PWtThxzFhYbvATY/edit#gid=1073895531 or email ecampusvideo@boisestate.edu to establish one.
Sections of the Creative Brief
Media Team Notes
MMDs update this section with meeting notes or emailed info pertinent to building media for the course (e.g. dates, discussions, planned absences, items received, etc).
Media Milestones
MMDs update this section with the Instructor and IDC in their first meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur.
See https://docs.google.com/spreadsheets/d/18_AweHKqERtDQD6nH9kULIaJ5_kKgPSbYycQKJGNvbU/edit#gid=1859112716 or CDD Google Calendar for important cycle dates.
Media Deliverables
Only media items requiring MMD help should be added to the Creative Brief
MMDs add any deliverables agreed upon with Instructor. All deliverables should include a proper Title, Any Media Links From Instructors, Course Location, and Notes that will help define what the deliverable is to include. Once deliverable items have been established and with the discretion of MMD, faculty can update deliverable titles, original content links, location, or notes. Instructors should /wiki/spaces/EKB/pages/2193948708 items when updates are made or action is required mentioning the assigned MMD and/or ecampusvideo and MMDs will do the same.
MMD will add a Final Media Link for each deliverable and tag project team members when ready for build and/or review. There may be cases when links can be created and built in the course prior to being finalized with the Instructor. The Asset Finalized box will be checked when deliverables are officially completed by MMD.
Blueprint Tips and Tricks
Use Google Docs outline and linking features when working on media content in the Blueprint. This will make life easier for you and your project team.