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A Creative Brief is used by Multimedia Developers (MMD) to keep track of multimedia deliverables they are working on for a course. This allows project team members to more easily and efficiently communicate the what, where, and when multimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.

As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.


Blueprint / Creative Brief Template

https://docs.google.com/document/d/1FONxZaZr2HEIM3sc7GNBcLtsB6U-KtCVJ5S2K3uiEtE/edit#heading=h.bwpur2p3wo7w

Example Creative Brief

https://docs.google.com/document/d/1UyE9dg0UopdwKPqOgq7yNqk4b7bUeGAjmOm1MGjaKkU/edit#heading=h.k6r31pwl63cz

Working in the Creative Brief

IDC, MMD and Instructor must meet early in the development process (week 4 or sooner) to clarify expectations, explain Media capabilities, and establish multimedia deliverables for the course.

IDCs should invite assigned MMD to this meeting. Assigned MMDs can be found under the ‘Task Info’ tab of Quickbase projects. If no one is assigned you can reference https://docs.google.com/spreadsheets/d/1TZ__q6umnEjGrCvd0QeJ_zLOBsc5PWtThxzFhYbvATY/edit#gid=1073895531 or email ecampusvideo@boisestate.edu to establish one.


Sections of the Creative Brief

Media Team Notes

MMDs update this section with meeting notes or emailed info pertinent to building media for the course (e.g. dates, discussions, planned absences, items received, etc).

Media Milestones

MMDs update/review this section with the Instructor and IDC in their scoping meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur.

See CDD Timeline or CDD Google Calendar for milestone reference dates.

Media Deliverables

Only media items requiring MMD help should be added to the Creative Brief

This section is used by MMD to document all media deliverables we are to work on for the course.

Steps:

  1. MMDs add media deliverables agreed upon with the instructor in the scoping meeting

    1. All deliverables should include a proper title, any links From Instructors, course location, and notes that help with the creation of the deliverable

    2. Once deliverable items have been established, faculty can update titles, original content links, locations, or notes as requested by MMD

  2. MMD will add a Final Media Link for each deliverable and tag the IDC and Instructor when ready for review

  3. Once deliverables are officially reviewed and approved by the instructor, the Asset Finalized box will be checked by MMD

  4. If an asset is finalized during CDD cycle:

    • MMD tags IDC

    If an asset is finalized after CDD cycle:

    • Master courses: MMD tags eCampusMaintenance

    • Faculty and Program courses: MMD tags instructor

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