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A Creative Brief is used by Multimedia Developers (MMD) to keep track of multimedia deliverables they are working on for a course. This allows project team members to more easily and efficiently communicate the what, where, and when multimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.

As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.


Blueprint / Creative Brief Template

https://docs.google.com/document/d/1FONxZaZr2HEIM3sc7GNBcLtsB6U-KtCVJ5S2K3uiEtE/edit#heading=h.bwpur2p3wo7w

Example Creative Brief

https://docs.google.com/document/d/1UyE9dg0UopdwKPqOgq7yNqk4b7bUeGAjmOm1MGjaKkU/edit#heading=h.k6r31pwl63cz

Working in the Creative Brief

IDC, MMD and Instructor must meet early in the development process (week 4 or sooner) to clarify expectations, explain Media capabilities, and establish multimedia deliverables for the course.

IDCs should invite assigned MMD to this meeting. Assigned MMDs can be found under the ‘Task Info’ tab of Quickbase projects. If no one is assigned you can reference https://docs.google.com/spreadsheets/d/1TZ__q6umnEjGrCvd0QeJ_zLOBsc5PWtThxzFhYbvATY/edit#gid=1073895531 or email ecampusvideo@boisestate.edu to establish one.


Sections of the Creative Brief

Media Team Notes

MMDs update this section with meeting notes or emailed info pertinent to building media for the course (e.g. dates, discussions, planned absences, items received, etc).

Media Milestones

MMDs update/review this section with the Instructor and IDC in their scoping meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur.

See CDD Timeline or CDD Google Calendar for milestone reference dates.

Media Deliverables

This section is used by MMD to document all media deliverables to be worked on for a course. Items are not to be added by anyone without MMD approval.

Steps:

  1. Media Deliverables added (week 4 or sooner)

    1. MMDs add media deliverables agreed upon with the instructor in the scoping meeting

    2. All deliverables should include a proper title, any original content links from the instructor, a course location, and notes that help with the creation of the deliverable

    3. Once deliverable items have been established, faculty can update titles, original content links, locations, or notes as requested by MMD

  2. Content Created

    1. As content is delivered by the instructor, the MMD gets to work on creating the final asset

    2. No content from instructors to be worked on will be accepted after week 10

  3. Final Media Asset(s) Reviewed

    1. MMD will add a ‘Final Media Link’ for each deliverable and tag the IDC and Instructor when ready for review

  4. Final Media Asset(s) Finalized

    1. Once deliverables are officially reviewed and approved by the instructor, the Asset Finalized box will be checked by MMD tags that final link is ready for course.

      1. If an asset is finalized during CDD cycle:

        • MMD tags IDC

      2. If an asset is finalized after CDD cycle:

        • Master courses: MMD tags eCampusMaintenance

        • Faculty and Program courses: MMD tags instructor

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