Here is a more detailed breakdown of Graphic Design competencies.
Creating and Editing Images
Ability to create original images and artwork from scratch.
Editing existing images to enhance or modify them.
Cropping, resizing, and adjusting image elements for different formats.
Applying filters, effects, and retouching images.
Using Design Software
Proficiency with industry-standard design tools like Adobe Photoshop, Illustrator, or alternatives such as Canva, GIMP, or CorelDRAW.
Using layers, masks, and adjustment tools effectively in Photoshop.
Creating vector-based designs in Illustrator (logos, icons, etc.).
Exporting images in the appropriate file formats (JPEG, PNG, SVG, etc.).
Design Principles
Color Theory: Understanding color schemes, complementary colors, and the psychological impact of colors.
Typography: Knowledge of different font types, spacing (kerning and leading), and appropriate use of fonts for readability and visual appeal.
Composition: Ability to arrange elements (text, images, shapes) effectively in a design for balance and visual flow.
Alignment and Grid Systems: Using alignment and grids to create structured and consistent layouts.
Contrast and Hierarchy: Using contrast to guide the viewer’s eye and establish a hierarchy of information.
White Space (Negative Space): Effectively using space to avoid clutter and make the design more breathable and engaging.
Branding and Identity Design
Creating designs that align with a brand’s identity (e.g., logos, business cards, marketing materials).
Understanding the importance of consistency in visual branding across platforms and materials.
Print and Digital Formats
Designing for different media (print, digital, web).
Knowledge of image resolution and DPI settings for high-quality prints.
Understanding RGB vs. CMYK color models for digital vs. print use.
Design Trends and Innovation
Keeping up with modern design trends and incorporating them when appropriate.
Ability to innovate within design guidelines to maintain fresh and engaging content.
User Interface (UI) Design
Designing buttons, icons, and visual components for web or app interfaces.
Understanding how to create designs that enhance user experience (UX) through visual clarity and ease of use.
Project Management
Ability to manage multiple design projects simultaneously.
Keeping files organized and ensuring version control (naming conventions, file structures).
Collaborating with clients or stakeholders to meet design requirements and deadlines.