A Creative Brief is used by Multimedia Developers (MMD) to keep track of multimedia deliverables they are working on for a course. This allows project team members to more easily and efficiently communicate the what, where, and when multimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.
As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.
Blueprint / Creative Brief Template
Example Creative Brief
https://docs.google.com/document/d/1UyE9dg0UopdwKPqOgq7yNqk4b7bUeGAjmOm1MGjaKkU/edit#heading=h.k6r31pwl63czWorking in the Creative Brief
IDC, MMD and Instructor must meet early in the development process (week 4 or sooner) to clarify expectations, explain what is possible, and establish multimedia deliverables for the course.
IDCs should invite assigned MMD to this meeting. Assigned MMDs can be found under the ‘Task Info’ tab of Quickbase projects. If no one is assigned you can reference https://docs.google.com/spreadsheets/d/1TZ__q6umnEjGrCvd0QeJ_zLOBsc5PWtThxzFhYbvATY/edit#gid=1073895531 or email ecampusvideo@boisestate.edu to establish one.
Sections of the Creative Brief
Media Team Notes
MMDs update this section with meeting notes or emailed info pertinent to building media for the course (e.g. dates, discussions, planned absences, items received, etc).
Media Milestones
MMDs update/review this section with the Instructor and IDC in their scoping meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur.
See CDD Timeline or CDD Google Calendar for milestone dates to know each cycle.
Media Deliverables
Only media items requiring MMD help should be added to the Creative Brief
MMDs add any deliverables agreed upon with the Instructor in meeting by week 4
All deliverables should include a proper Title, Media Links From Instructors, Course Location, and Notes that will help define what the deliverable is to include
Once deliverable items have been established, faculty can update titles, original content links, locations, or notes.
MMD will add a Final Media Link for each deliverable and tag IDC and Instructor when ready for review.
Once instructor There may be cases when links can be created and built in the course prior to being finalized with the Instructor. The Asset Finalized box will be checked when deliverables are officially completed by MMD.