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A Creative Brief is used by Multimedia Developers (MMD) to keep track of multimedia deliverables they are working on for a course. This allows project team members to more easily and efficiently communicate the what, where, and when multimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.

As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.


Blueprint / Creative Brief Template

https://docs.google.com/document/d/1FONxZaZr2HEIM3sc7GNBcLtsB6U-KtCVJ5S2K3uiEtE/edit#heading=h.bwpur2p3wo7w

Example Creative Brief

https://docs.google.com/document/d/1A3vIPul6qU6gGJ0bR81eftXofyWT10MvYKzRBtPCFqM/edit

Working in the Creative Brief

IDC, MMD and Instructor must meet early in the development process (week 4 or sooner) to clarify expectations, explain Media capabilities, and establish multimedia deliverables for the course.

IDCs should invite assigned MMD to this meeting. Assigned MMDs can be found under the ‘Task Info’ tab of Quickbase projects. If no one is assigned you can reference https://docs.google.com/spreadsheets/d/1TZ__q6umnEjGrCvd0QeJ_zLOBsc5PWtThxzFhYbvATY/edit#gid=1073895531 or email ecampusvideo@boisestate.edu to establish one.


Sections of the Creative Brief

Media Team Notes

MMDs update this section with meeting notes or emailed info pertinent to building media for the course (e.g. meeting dates and notes, discussions, planned absences, etc).

Media Milestones

MMDs update/review this section with the Instructor and IDC in their scoping meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur.

See CDD Timeline or CDD Google Calendar for milestone reference dates.

Media Deliverables

This section is used by MMD to document all media deliverables to be worked on for a course. Items are not to be added by anyone without MMD approval. Media Status will be updated as work progresses.

Media Status

TO DO to be worked on
IN PROGRESS being worked on
REVIEW shared with faculty for review and awaiting feedback
FINALIZED reviewed and approved by faculty for use in the course
ADDED added to Blueprint location for build or added to the course
CANCELLED production cancelled

Steps:

  1. Media Deliverables added (week 4 or sooner) TO DO

    1. MMDs add media deliverables agreed upon with the instructor in the scoping meeting

    2. All deliverables should include a proper title, any original content links from the instructor, a course location, and notes that help with the creation of the deliverable

    3. Once deliverable items have been established, faculty can update titles, original content links, locations, or notes as requested by MMD

  2. Content Creation IN PROGRESS

    1. As content is delivered by the instructor, the MMD gets to work on creating the final asset

    2. Notes will be maintained along the way documenting progress on each deliverable

Media deliverables still awaiting content from instructors by week 10 will be CANCELLED

  1. Final Media Asset Reviewed REVIEW

    1. MMD will add a ‘Final Link’ for each deliverable and tag the IDC and Instructor when ready for review

  2. Final Media Asset Finalized FINALIZED

    1. Once deliverables are officially reviewed and approved by faculty, Media Status is updated to FINALIZED and the appropriate steps below occur:

      1. If asset is FINALIZED during CDD cycle:

        • MMD tags IDC ‘asset ready for course’

      2. If asset is FINALIZED after CDD cycle:

        • Master courses: MMD tags eCampusMaintenance ‘asset ready for course’

        • Faculty and Program courses: MMD tags faculty ‘asset ready for course’

  3. Final Media Asset Added ADDED

    1. option 1: IDC updates status when adding ‘Final Link’ to proper Blueprint location

    2. option 2: OCT updates status when added directly to course

    3. option 3: MMD updates status when added directly to course

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