The Multimedia Team will be using a Creative Brief to note deliverables, project timelines and due dates, media asset questions, and other deliverable details like titles and locations in Canvas.
Who Uses the Creative Brief?
Multimedia Developers fill out the brief for the courses they are assigned. IDCs and faculty may add comments to the document to answer questions or give clarification. Others involved in course development may reference the brief and comment questions.
Benefits of the Creative Brief
The Creative Brief was developed by the Multimedia Team to make media project communication easier for the media team, IDCs, faculty, QA, Build, and Support (It’s to make things better for all!).
Scoping
The Creative Brief will give us the is a document used to keep track of multimedia deliverables for each course. Instructors and multimedia developers can work with this document directly to more easily and efficiently communicate information specific to multimedia for their course, giving a complete picture of media assets that the Multimedia Team is assisting with, outlining exactly what needs to be done and when. Having a bird’s eye view of all deliverables This document also helps us better estimate overall time needed for the course media.
Who Uses the Creative Brief?
Instructors and Multimedia Developers primarily will be the ones providing the information in this document. IDCs and Development Team members will also be able to access and contribute as needed.
Communication
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Benefits of the Creative Brief
make communication surrounding multimedia easier for all parties involved
a complete list of media deliverables in one location
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accessible by any team in the course design-build process
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allows course teams to have a succinct record of expectations
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quickly see and agree on aspects of media deliverables
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and timelines
For example, the titles and locations of videos in courses frequently cause confusion for course design teams. We will use this document to list out all video titles, agreeing to the number of videos and the topics covered. The list format allows everyone on the team to quickly reference the Panopto Links of each video , and the agreed-upon video title. If there are many videos, this list allows us to quickly decipher the locations of each asset within the course, ensuring we don’t duplicate content and reducing mistakes and extra work.
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The following Creative Brief was used by Arlie Sommer and Hans Aagard to track multimedia assets for a Philosophy Course. Please refer to this document to see a Creative Brief in action.
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Creative Brief Template
https://docs.google.com/document/d/1I74-jJdaakfZZJ1EsN-zqIvpAaD2LDViVnv80SdVrS0/edit?usp=sharing
The following google doc is the template. This template lives in the TEMPLATE Course Development Projects folder, as of January 2022, used by the Multimedia Team to manage multimedia deliverables. An MMD will copy this template into a course and fill it out according to the individual course needs and details.
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For non-CDD projects, create a new copy to use and share with course instructors and other project team members as needed.
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For issues with access to doc contact lanedonovan@boisestate.edu