Creative Brief (Multimedia Development Project Timeline)

The Multimedia Team will be using a Creative Brief to note deliverables, project timelines and due dates, media asset questions, and other deliverable details like titles and locations in Canvas.

Who Uses the Creative Brief?

Multimedia Developers fill out the brief for the courses they are assigned. IDCs and faculty may add comments to the document to answer questions or give clarification. Others involved in course development may reference the brief and comment questions.

Benefits of the Creative Brief

The Creative Brief was developed by the Multimedia Team to make media project communication easier for the media team, IDCs, faculty, QA, Build, and Support (It’s to make things better for all!).

Scoping

The Creative Brief will give us the complete picture of media assets that the Multimedia Team is assisting with, outlining exactly what needs to be done and when. Having a bird’s eye view of all deliverables helps us estimate overall time needed for the course media.

Communication

A complete list of media deliverables in one location, accessible by any team in the course design-build process, allows course teams to have a succinct record of expectations. This document enables us to quickly see and agree on aspects of media deliverables (timelines and what exactly will be developed).

For example, the titles and locations of videos in courses frequently cause confusion for course design teams. We will use this document to list out all video titles, agreeing to the number of videos and the topics covered. The list format allows everyone on the team to quickly reference the Panopto Links of each video, and the agreed upon video title. If there are many videos, this list allows us to quickly decipher locations of each asset within the course, ensuring we don’t duplicate content and reducing mistakes and extra work.

How the Creative Brief Relates to the Blueprint

The Creative Brief allows the Multimedia Team to focus their time and attention on the specific aspects of the course for which they are responsible, the media asset development. Once the IDC and faculty of a course decide on where each media asset will live in Canvas and communicates that information to the multimedia developer (MMD), the MMD can then add video links to the Blueprint if the IDC wishes, however we often have Panopto links for videos ready before a course location for the video assets are decided on by the faculty and MMD, so this allows MMDs to communicate that information when it is available.

Creative Brief Example

The following Creative Brief was used by Arlie Sommer and Hans Aagard to track multimedia assets for a Philosophy Course. Please refer to this document to see a Creative Brief in action.

https://docs.google.com/document/d/1SEzu6BAlQrfCtZQe4WVHTDFYd3X-DivsvtUAiHaAs-E/edit?usp=sharing

Creative Brief Template

The following google doc is the template. This template lives in the TEMPLATE Course Development Projects folder, as of January 2022, used by the Multimedia Team to manage multimedia deliverables. An MMD will copy this template into a course and fill it out according to the individual course needs and details.

Course Creative Briefs can be found on Drive under CDD projects > Program > Course for every CDD project needing multimedia content for a course.

For non-CDD projects, create a new copy to use and share with course instructors and other project team members as needed.

For issues with access to doc contact lanedonovan@boisestate.edu