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Example of the Creative Brief/Blueprint in use with content, links, comments, etc.
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Benefits of the Creative Brief in the Blueprint
Easier communication for all parties involved
Succinct record of expectations
List of all course media deliverables in one location
No need to create a new Creative Brief for each course since it’s already integrated in the Blueprint
Being integrated in the Blueprint allows you to easily jump between Multimedia Team Specific content, and back to the main course content from the same place
Reference for questions like:
What should the title of videos be and where do they belong in the course?
I had media items created for a course X years ago, can you help locate them for a new course?
Where are the Panopto links to this course?
How many media assets were created for a course and how long did it take?
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Any YouTube links or other types of media that are just being built and do not require any work from the MMD’s will not be part of the Creative Brief. The Creative Brief is specific to the media projects being worked on and agreed upon by the multimedia professional early on in the initial meetings.
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Creative Brief
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It’s largely a communication tool for MMD to keep things on track
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If you (anyone not on MMD) needs/wants to add something, communicate with your MMD point person for that project unless already talked about and agreed upon earlier on
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and
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the Blueprint
Much like Blueprint documents, a Creative Brief will be used to manage media-specific content. Any information received outside of this doc relevant to course media will be added to the Creative Brief by MMD for reference. As of February July 2022, Creative Briefs are kept alongside Blueprints under CDD projects > Program > Course for every CDD project needing multimedia content for a integrated directly into each Blueprint, making it easy to locate and quickly start adding content/links. This will also save time from having to create a new Creative Brief for each course.
MMDs will tag items within the Creative Brief just like a course Blueprint when additional information or action is needed from instructors on multimedia for the course.
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