https://www.boisestate.edu/brand/creating-content/writing-style-guide/#:~:text=Boise%20State%20University%20is%20Idaho - official Boise State writing style guide
https://helpx.adobe.com/illustrator/using/formatting-type.html - how to use and apply basic formatting options to enhance the appearance of text with Adobe Character panel
Terms and Definitions
Camel Case
This style starts with a lowercase letter and then includes an uppercase letter.
iPhone, iPad or iPod
While some say this style is overused, it's generally accepted by the media and third parties.
Lowercase
This means not a single letter is capitalized – not even the first letter of the first word.
this is lower case capitalization
the lion, the witch, and the wardrobe
This is best for very creative and very casual uses.
Sentence Case
When a number is the first word of the sentence you don’t capitalize the next word
Sentence case capitalization means only the first letter of the first word is capitalized, just like in a sentence.
This is sentence case capitalization
The lion, the witch, and the wardrobe
4 capitalization styles you need to know
Sentence case capitalization is best for a more casual use, but can still be semi-professional.
Title Case
Title case capitalization would have the first letter of every word capitalized, except for the articles (a, an, the, etc) within the phrase.
This is Title Case Capitalization
The Lion, the Witch, and the Wardrobe
Title case capitalization is best for professional or very formal use.
Uppercase (All Caps)
Only use for headings or titles, NOT an entire design. Beware of using acronyms and upper case capitalization, as it can cause confusion (ex: USA-BASED FIRMS)
Upper case capitalization means every letter of every word is capitalized.
THIS IS UPPER CASE CAPITALIZATION
THE LION, THE WITCH, AND THE WARDROBE
It’s best for more creative, less formal uses.