Writing Style Guide

https://www.boisestate.edu/brand/creating-content/writing-style-guide/#:~:text=Boise%20State%20University%20is%20Idaho - official Boise State writing style guide

https://helpx.adobe.com/illustrator/using/formatting-type.html - how to use and apply basic formatting options to text using Adobe’s Character panel

OpenL - free online case converter

Terms and Definitions

Lower Case

This means not a single letter is capitalized – not even the first letter of the first word.

• this is lower case capitalization

• the lion, the witch, and the wardrobe

This is best for very creative and very casual uses.

Sentence Case

Sentence case capitalization means only the first letter of the first word is capitalized, just like in a sentence.

• This is sentence case capitalization

• The lion, the witch, and the wardrobe

• 4 capitalization styles you need to know

• Breaking news: building to be demolished on Johnson Street

Sentence case capitalization is best for a more casual use, but can still be semi-professional.

Title Case

Title case capitalization would have the first letter of every word capitalized, except for the articles (a, an, the, etc) within the phrase.

• This is Title Case Capitalization

• The Lion, the Witch, and the Wardrobe

Title case capitalization is best for professional or very formal use.

Upper Case (All Caps)

Upper case capitalization means every letter of every word is capitalized.

• THIS IS UPPER CASE CAPITALIZATION

• THE LION, THE WITCH, AND THE WARDROBE

It’s best for more creative, less formal uses.

Additional

CamelCase

This style starts with a lowercase letter and then includes an uppercase letter.

• iPhone, iPad or iPod

• eCampus

While some say this style is overused, it's generally accepted by the media and third parties.