The Creative Brief is a document used to keep track of multimedia deliverables for each course. Instructors and multimedia developers (MMDs) can work with this document directly to more easily and efficiently communicate information specific to multimedia for courses, defining the what, where, and when on any items MMDs are helping with. This document also helps estimate MMD hours needed and will be useful for future updates or support requests.
https://docs.google.com/document/d/1P17XSlGCAShIO8xP83dD7aG7nt-wO27stVVD-GmqFfo/edit#
Who Uses the Creative Brief?
Instructors, IDCs, and MMDs primarily will be the ones providing the information in this document. Other Development Team members will also be able to access and contribute as needed.
Benefits of the Creative Brief
easier communication for all parties involved
list of all course media deliverables in one location
succinct record of expectations
reference for questions like:
What should the title of videos be and where do they belong in the course?
I had media items created for a course X years ago, can you help locate them for a new course?
Where are the Panopto links to this course?
How many media assets were created for a course and how long did it take?
Creative Brief and the Blueprint
Much like Blueprint documents a Creative Brief document should be used for every course to manage media-specific content. As of February 2022, Creative Briefs will be kept alongside Blueprints under CDD projects > Program > Course for every CDD project needing multimedia content for a course. A link to each course Creative Brief will be found at the top of the Course Blueprint.
As media assets are developed by MMDs, reviewed, and given final approval by the instructor, MMDs will update Blueprint with final links ready for course build.