Creative Brief

A Creative Brief is used by Multimedia Developers (MMD) to keep track of multimedia deliverables they are working on for a course. This allows project team members to more easily and efficiently communicate the what, where, and when multimedia is being created for a course. Some courses may not utilize a multimedia developer and can be noted in the creative brief.

As of July 2022, Creative Briefs have been added to the bottom of Course Design and Development (CDD) Blueprints. MMDs will tag items in the Creative Brief when any actions are required of any team members.

Blueprint / Creative Brief Template

Working in the Creative Brief

IDC, MMD and Instructor must meet early in the development process (week 4 or sooner) to clarify expectations, explain Media capabilities, and establish multimedia deliverables for the course.

Sections of the Creative Brief

Media Team Notes

MMDs update this section with meeting notes or info pertinent to building media for the course (e.g. meeting dates and notes, discussions, planned absences, etc).

Media Milestones

MMDs update/review this section with the Instructor and IDC in their scoping meeting (week 4 or sooner) to establish dates, deadlines, and milestones for media content in the course. Items will be checked off by MMD as they occur.

See CDD Timeline or CDD Google Calendar for milestone reference dates.

Media Deliverables

This section is used by MMD to document all media deliverables to be worked on for a course. Items are not to be added by anyone without MMD approval. Media Status will be updated as work progresses.

Media Status

TO DO to be worked on
IN PROGRESS being worked on
REVIEW shared with faculty/IDC for review and awaiting feedback, IDC adds link to blueprint
DONE reviewed and approved by faculty for use in the course
CANCELED production canceled

Steps:

1. Media Deliverables added (week 4 or sooner) TO DO

   1. MMDs add media deliverables agreed upon with the instructor in the scoping meeting

   2. All deliverables should include a proper title, any original content links from the instructor, a course location, and notes that help with the creation of the deliverable

   3. Once deliverable items have been established, faculty can update titles, original content links, locations, or notes as requested by MMD

2. Media Asset In Production IN PROGRESS

   1. As content is delivered by the instructor, the MMD gets to work on creating the final asset

   2. Notes will be updated along the way documenting progress on each deliverable

3. Media Asset Reviewed REVIEW

   1. MMD will add ‘Final Link’ for deliverable and tag IDC and Instructor item ‘ready for review’

   2. IDC adds the ‘Final Link’ to the proper Blueprint location and checks ‘Added’ box for item

   3. If marked after CDD cycle:

      1. Master courses: MMD is responsible for building items in the course

      2. Faculty and Program courses: Faculty or MMD is responsible for building in the course

4. Media Asset Finished DONE

   1. Once deliverables are officially reviewed and approved by faculty, Media Status is updated to DONE

5. Media Asset Canceled CANCELED

   1. Media deliverables still awaiting content from instructors by week 12 should be CANCELLED by MMD

   2. Faculty is responsible for creating and building item in course