Writing Style Guide

https://www.boisestate.edu/brand/creating-content/writing-style-guide/#:~:text=Boise%20State%20University%20is%20Idaho - refer to this for the official Boise State branded style guide

Terms and definitions of capitalization case styles.

Title Case

Title case capitalization would have the first letter of every word capitalized, except for the articles (a, an, the, etc) within the phrase.

• This is Title Case Capitalization

• The Lion, the Witch, and the Wardrobe

Title case capitalization is best for professional or very formal use. Is your ideal client a group of professionals who work somewhere within a very traditional corporate atmosphere, like a law firm or accounting firm? Then title case is your best bet.

Sentence Case

Sentence case capitalization means only the first letter of the first word is capitalized, just like in a sentence.

• This is sentence case capitalization

• The lion, the witch, and the wardrobe

• 5 capitalization styles you need to know

Sentence case capitalization is best for a more casual use, but can still be semi-professional.

A note on this: if your phrase begins with a number, like “4 capitalization styles you need to know,” then the number is the first word of the sentence. Therefore, you wouldn’t capitalize the next word.

Upper Case Capitalization (All Caps)

Upper case capitalization means every letter of every word is capitalized.

• THIS IS UPPER CASE CAPITALIZATION

• THE LION, THE WITCH, AND THE WARDROBE

It’s best for more creative, less formal uses.

Lower Case Capitalization

This means not a single letter is capitalized – not even the first letter of the first word.

• this is lower case capitalization

• the lion, the witch, and the wardrobe

This is best for very creative and very casual uses.

Camel Case

This style starts with a lowercase letter and then includes an uppercase letter.

• iPhone, iPad or iPod

While some say this style is overused, it's generally accepted by the media and third parties.